Public relations continues to be a fast and large growing industry. More students and universities are getting more involved within PRSSA and PRSA programs and conferences. There continues to be a larger desire for public relations professionals within the corporate, agency, and non profit settings. Although the PR industry continues to grow, so does the competition. Many public relations students and recently graduated professionals question what they can do to make themselves stand out. One way to truly stand out from the others is to become CPPR certified and to get very familiar with and practice the PRSA code of ethics.
What is the CPPR? The CPPR stands for the certificate in principles of public relations. The CPPR was designed to certify the level of knowledge for college graduates entering the field of public relations or related jobs. What is the PRSA code of ethics? The PRSA code of ethics is a guide to help PR professionals carry out their responsibilities ethically. The values that the PRSA code of ethics entail are advocacy, honestly, expertise, independence, loyalty, and fairness. It is crucial for all public relations professionals, especially post college graduates preparing to become CPPR certified, to understand the already start practicing the PRSA code of ethics. There are many businesses and organizations that do not follow guides or ethics as strong as PR professionals should. It is important for PR professionals to grasp the meaning behind the PRSA code of ethics for the sake of their companies that they are representing, key publics and communities that they are in, and themselves as professionals.
The PRSA code of ethics was created to mold and shape a PR professional’s understanding upon community, media, and government environments for whatever situations that they are put in. The code of ethics will prepare a PR professional for any type of potential crisis situation and can help with potential recovery and restoration suggestions. A few attributes that could possible lead into a crisis or conflict for PR professionals if not handled correctly through the code of ethics are
- Disclosure of Information
- Safeguarding Confidences
- Conflict of Interest
- Enhancing Profession
The code of ethics are vital to understand from a public relations professional point of view. Becoming CPPR certified would be a great help to further one’s knowledge and understanding with the code of ethics and practicing of it.