The CPPR and the Code of Ethics

Public relations continues to be a fast and large growing industry. More students and universities are getting more involved within PRSSA and PRSA programs and conferences. There continues to be a larger desire for public relations professionals within the corporate, agency, and non profit settings. Although the PR industry continues to grow, so does the competition. Many public relations students and recently graduated professionals question what they can do to make themselves stand out. One way to truly stand out from the others is to become CPPR certified and to get very familiar with and practice the PRSA code of ethics.

What is the CPPR? The CPPR stands for the certificate in principles of public relations. The CPPR was designed to certify the level of knowledge for college graduates entering the field of public relations or related jobs. What is the PRSA code of ethics? The PRSA code of ethics is a guide to help PR professionals carry out their responsibilities ethically. The values that the PRSA code of ethics entail are advocacy, honestly, expertise, independence, loyalty, and fairness. It is crucial for all public relations professionals, especially post college graduates preparing to become CPPR certified, to understand the already start practicing the PRSA code of ethics. There are many businesses and organizations that do not follow guides or ethics as strong as PR professionals should. It is important for PR professionals to grasp the meaning behind the PRSA code of ethics for the sake of their companies that they are representing, key publics and communities that they are in, and themselves as professionals.

The PRSA code of ethics was created to mold and shape a PR professional’s understanding upon community, media, and government environments for whatever situations that they are put in. The code of ethics will prepare a PR professional for any type of potential crisis situation and can help with potential recovery and restoration suggestions. A few attributes that could possible lead into a crisis or conflict for PR professionals if not handled correctly through the code of ethics are

  • Competition
  • Disclosure of Information
  • Safeguarding Confidences
  • Conflict of Interest
  • Enhancing Profession

The code of ethics are vital to understand from a public relations professional point of view. Becoming CPPR certified would be a great help to further one’s knowledge and understanding with the code of ethics and practicing of it.





Information Graphics

Exercise One: “Bankers Call for Wider Measures to Stem Crisis”

This article has a lot of statistics and facts about the need for prevention of the European Debt Crisis. First I would create different widgets on graphic that would help the audience understand the different attributes to this current event. I would create a map that highlights all of the main sites that is being effected through the debt crisis in Europe. I would prefer for the map to be an animated graph. My vision is for the audience to click on the map and see the different potential regions that the crisis is moving to or has already hit. This current event can have a large focus especially within politics and other areas. Therefore, I think that it would be extremely beneficial to have some type of audio recording and embedded image of a head administrative leader in charge of restoring the crisis. I think that this would give the audience more sense of a relief that the problem is being acknowledged and on its way to restoration. A couple other widgets that I think would also be beneficial for this content would be a line graph and an animated list that shows a plan of action. I want to implement a line graph or a fever chart because I want the audience to see the process of the recent event and see how the potential plans can bring growth and development. I also think that having an animated version of the list for the plan of action will show the audience more of the action that will be taking place. I think that physically seeing some type of action put towards the graphic itself will be a connected point for the audience to understand what is to come. For print media having the charts and maps would be very beneficial for the audience to also see.

“Heart Device Might be Useless for Women”

This article has a lot of facts. The first widget that I would want to create is of a beating heart, but not just any beating heart. I would want to have the heart to have one irregular beat that is distinctive from the others. Then the reader will know that there isn’t something quite right with this heart. I would place it on the sidebar of story package where it would be continuously seen. I would want my audience to not overlook this graphic image but to question what’s “wrong with it” I would also to put in an embedded video that is introducing the audience to a physician familiar with the ICDs. However, I would want to make this video animated and made through animations of physicians, patients, and of the ICD but have embedded an audio track of the physician explaining facts and possibilities of the ICD. I would also create a couple different charts of the health risks and benefits for both male and female that have ICDs. I also think having a face to match with the voice over for the video would also be beneficial. Towards the bottom of the page I would also include an image of the physician that spoke on behalf of the content created. For print, I would also want to use an image from the physician that spoke on behalf of the ICDs. I would also continue to have charts and data used to help state the facts for the audience as well for this subject.

Image of Storyboard Wireframe


Exercise 2:

Graphic 1- Data Visualization.,d.amc

I really like the creation of this graphic because of the many creative ways that the author chose to make the graphic. The author did use a lot of graphs, charts, and different ways to display information and percentages. The strengths of this graphic include the flow and creativity put within the graphic. However, I do wish that the graphics were more spread apart rather than being one skinny graphic ran together. I would have preferred for it to be split up among the page.

Graphic 2-Narrative

This graphic I really admire because of the effects that the narrative has overall upon the entire site. The background of site first looks like a video of rain but then transitions to a boat at sea. This narrative tells a story about a boat and the journey that it goes about. The strengths of this graphic are very high. The audio, images, and design were heavily thought out and extremely creative to give the viewer an overall experience upon The Boat.

Graphic 3- Instructive

Here I have chosen a graphic created by an orthodontist company. This graphic was originally created for those who are soon to be wearing braces. This graphic allows for user to test out different colors along the different brackets of the braces to see which colors that they like best together. I like this graphic because it gets the user active within the site and encourage activity.

“I Can’t Think in Fear”

According to USA Today,

Universities in Georgia and Arkansas are in the process of a potential major change to their education systems. Georgia lawmakers have passed controversial legislation again to allow licensed gun owners to carry weapons on public college and university campuses over 21 years of age. The bill also includes allowing licensed gun owners the ability to carry their weapons in residential housing, fraternity and sorority housing, sporting events, and offices. Last year this bill was vetoed.

This is a very intense and serious topic that college students specifically are not afraid to voice their opinions to. Georgia governor, Nathan Deal, explained that colleges have been treated as a sanctuary place for learning and firearms should not be allowed. However, the regional director for students of campus carry, Robert Eagar, supports the new bill to come to Georgia campuses. Eagar believes that campus carry is needed in the future and can help college campuses become safer.

Although Eagar believed to have the right intentions, faculty and staff members, students, and family proclaimed their opinions as loud as they could. Social media reached the high end of the spectrum when the student body and surrounding supporters voiced their opinions online. Many of the main themes that the public was able to see online from students were “Students Don’t Want Guns”, “Governor Deal, Save the Veto”, and “HB280”.

A university professor posted an image of herself onto social media holding a sign that said, “I’m a professor and I adore my students, suicide risks go up 500% when firearms are present. Gov. Deal please SAVE THE VETO! Keep guns out of your classrooms and keep our students safe.” The professor also attached a number that one can text VETO to in order to join this movement.

Many people are concerned for the education system not only in Georgia, but also the possibility of anywhere else. A fellow Georgia student explained, “I’m worried about students walking around with guns that are sleep deprived and stressed. People don’t think well like that”. From a public relations perspective, it is obvious that this current event is extremely important and can be life altering. The students, faculty and staff, and surrounding community members did a great job

  • using the advantage of the power of social media
  • using the advantage of power in numbers.

Professors and students were voicing their opinions, protesting, and engaging their audience with an emotional appeal and personal testimony. They took on a huge public relations opportunity and are succeeding raising awareness and reaching a bigger audience. This is still an ongoing battle that the people of Georgia and Arkansas are battling, but this community will continue fight until the universities can be at peace.



He’s Calling Me Back

Last year I had accomplished a lot of firsts.

  • I went on my first airplane ride
  • I traveled to the west coast for the first time
  • I went hiking for the first time
  • I went on my first mission with M.I.A.

M.I.A. stands for Missions In Action. It’s a ministry at my university that inspires and equips students of Olivet Nazarene University to become global minded disciples for a lifetime of support and service in cross-cultural ministry locally and internationally.

During that year specifically I learned a lot about myself, my faith, and the role that God played in my life- and where I wanted Him to be. I struggled a lot that year before the trip with several different details of my life- I was in a rough patch academically because of my load of course work and I was beyond stressed because of my commitment to extra curricular activities that pushed me over the edge. It was during this time when I knew that I needed Jesus more than ever.

I like to think that I handle stress well, but my idea of handling it is just ignoring it and trying to take care of it on my own. I’m not one to really ask for help when I know I need it. I like to try and fix things by myself- unfortunately that didn’t do much for me in the long run. This was the year when my anxiety attacks started to come back and I hadn’t had one since my senior year in high school. I was constantly on the go- classes to tennis practice to work to homework to studying and then maybe… just maybe I would be lucky enough to get more than 5 hours of sleep.

That year I wasn’t able to go out and have fun with my friends as much, I barely had any time to sleep, a lot of times I forgot to eat, and I lost my joy.

I didn’t understand why my world was falling a part when I tried so carefully to piece it together. I loved my major, my tennis team, my job, and everything else that I was involved in. However it just seemed like one thing and after another and everything started to backfire. Thankfully, with the Lord’s deliverance and grace I was able to finish out my junior year and be at peace before I left before my mission trip.

During that time I truly didn’t understand why God chose me to go to Hawaii.  I never thought that I was one to be cut out for missions, or that I would ever be called. At the time I thought my life was messed up. I was very unhappy, stressed, and extremely sleep deprived. I never thought that the school year could possibly end. However, God had a plan and a reason for everything.

As my team and I departed for this beautiful island of Hawaii, God revealed to me so much about this past year and my future.

  • I was reminded of the person that He created me to be.
  • I was reminded about what pure joy in the Lord was.
  • I was reminded that I was not created to live this life on my own.
  • I was reminded that I don’t have to take care of everything on my own (even though I still try to).

Throughout our time intentionally investing in this island, growing our relationships with new friends, and spending time with Lord through this ministry I was able to reach my next stepping stone in my faith. I also realized that I had been replacing a lot of vital areas of my life with things that only brought me temporary satisfaction. And in the long run, those things only made me even more stressed. After my mission trip I knew that God needed me to make some sacrifices and focus on Him and the things that were most important in my life more for my senior year. This was when I had came down to the decision to walk away from tennis, a job that I had fell in love with, and volunteering with a nonprofit for the sake of growth and being intentional for my senior year.

These were not easy decisions to make but I knew from the time I got off the airplane back to Chicago that these were the areas of my life that I needed to give back to God in order to get on a deeper level with Him. I tried to fight possibility staying within each one too, but within two or so months of the school year I knew it was time to walk away from it all. And strangely, it wasn’t hard or painful at all. I knew that this was what I needed to do to get back on the saddle and get close with God again and He helped me through it.

I would not have been able to comprehend the half of this if it wasn’t for my opportunity to serve and lead others to Christ through M.I.A. and our mission trip to the Big Island. God really shows us some cool things when we listen and obey.

This upcoming May I have the opportunity to go back! I am very excited to see what God is going to do again and see what He builds off of from last year through this mission. This mission trip last year changed my life and I would not have been able to do it without the power of Jesus, the support of my friends and family, and my home churches (home and home away from home) constantly praying for my team and I.

I am about eight weeks away until I leave with my team and I for this mission trip and we have a lot to pray for! Would you join my team and myself in prayer for this mission as we prepare to go? I personally am still in need financially to go on this trip as well and would appreciate any kind of support or prayers. I will frequently keep all of my team and I’s supporters updating throughout my last few weeks of college as we prepare to go through these blog posts/newsletters.

If you feel called to give to my mission trip please go to the website below and search the following:

  • Fraley, Brooke – Hawaii, June
  • Fill out the rest of your information.


A Hui Hou,

– Brooke



National Organ Donation Awareness Campaign

I have been given the incredible opportunity to compete with a group of four other Olivet students in the National Organ Donation Awareness Campaign. This campaign has been designed specifically to promote organ and tissue donation awareness and to encourage the discussion between friends and family.

My group and I wanted to reach a broader spectrum than just our college campus. We wanted to expand this idea and further it to the community. My group and I are doing our NODAC campaign within the location of the Kankakee County community. Our official launch day of our campaign will be towards the end of April and we are very excited as the time approaches. One of our main details that we wanted to make sure that we implemented was our faith in Jesus Christ. We all attend a private Christian university and our faith is very important to us. We believe that incorporating our faith into this campaign would be very beneficial and impactful.

Without getting into too many details we are excited to say that we are also partnering with a great Christian nonprofit in the community to help us expand and promote our campaign. Life is better when we do it together. Being able to partner with such a positive, supportive, and active organization in our community is a huge blessing for our campaign. We are also excited to say that we have two other outreach opportunities that we are planning to implement within our campaign surrounded by our Christian faith. There is a huge possibility that we will be having some special guests promote our campaign at one of sites that we are in the process of finalizing. We are sure that these special guests will by far not be strangers to our targeted audience.

As time continues to move forward we also continue to take another step forward accomplishing another strategy and tactic to reach a successful campaign. We are very excited to reveal our overall plan, but without releasing too many spoilers we will patiently wait for the right timing. We look forward to achieving our successful results and for the day of release.


Graduation Tips for PR and Communication Graduates

As time continues to get shorter the class of 2017 becomes another step closer to finally put their skills and mindset that they have been studying and practicing for the past three years into action.

Life after college can be an intimidating stage of life. After our freshman we thought that we had almost everything up our sleeve to get us past the next assignment, exam, or even presentation. Unfortunately the college life is almost over and pulling a few “all nighters” will not cut it in the working world.

PR Daily gives great insight to soon to be graduating seniors on what to expect after graduation and how to prepare for life after college.

  1. Experience
    • Having references and connections are great. However, unless you have some type of work relationship with these people having experience is what will take you far in the workforce. Sometimes recent graduates also don’t even have clue on what they think that they want do after college. Putting yourself out there and doing an internship, volunteer project, or even a small side job might give you an idea on what you want to do- or won’t want to do. Either way experience is essential and very beneficial to excelling after graduation. And you never know who you may come in contact with during an experience. You may just meet your future employer to a company that you are absolutely in love with.
  2. Strong Writing Skills
    • If you are in the world of public relations, communications, marketing, or anything business related you will need strong writing skills! Whether you are working on campaigns, speech writing, social media management, brand management, pitching, or any other type of field that you can think of- you will need to be a strong effective writer. One highlighted idea that this article also pointed out was being able to capture the attention of your audience quickly. If you are unable to be creative in any of your written pieces how do you expect your audience to stay engaged? Continue to practice and strengthen your writing skills. Practice makes perfect.
  3. Clean up Your Social Media
    • One of the main purposes that many of us like to use social media for is to keep in touch with those around us. Unfortunately, some people forget that a lot of employers and recruiting companies often look at social media accounts to review their prospective candidates. If your social media account is not a representation of what you want your future employer to see in you then clean it up: delete the pictures, monitor the language, and review the pages that you follow.
  4. Network
    • Networking may seem like an overused word if you’re pretty involved within this environment. However, if you want to try something new or experience a new area of PR or communications how are you going to accomplish that without meeting new people? Network and meet people. Put on your best smile and your best foot forward because people everywhere are looking for someone like you. You just need to go out there and meet them!
  5. Never Stop Learning
    • Sometimes we can get into a habit of getting comfortable and settle. When we settle there is no growth. We are never going to accomplish anything more unless we take the chance of getting uncomfortable every now and then and try something new. Find a new program to learn, advance your marketing techniques, or just stay on top of the new trends. Never stop learning and don’t stay comfortable.

News or Feature Story

Exercise 1

  • Who
    • The Olivet Nazarene University Men’s and Women’s Swimming and Diving Team.
  • What
    • The Swimming and Diving Teams brought home the NAIA national championship title. This was the second time for the men’s and the first time ever for the women’s team. The two teams are the first ever to bring Olivet home a national championship title.
  • When
    • The teams won the national championship on March 4, 2017.
  • Where
    • The national championship meet took place in Columbus, GA.
  • Why
    • The hard work, effort, and self discipline of both the men’s and women’s teams paid off with the reward of winning the national title.
  • How
    • The highly talented teams collaborated and performed the best of their abilities and succeed to the final rounds.

Exercise 2

  • Blind Lead
    • Olivet Nazarene University continues to hold national titles.
  • Umbrella Lead
    • The Olivet Nazarene University Swim Teams bring home the NAIA champion national titles once again.
  • Identification of Impact Lead
    • ONU Swim Team Tigers bleed purple and gold at NAIA nationals bringing home the championship win.
  • Anecdotal Lead
    • Olivet’s men and women’s swim team have trained and prepared all year for this upcoming vital event.
  • Descriptive Lead
    • About exactly a week ago, Olivet Nazarene University’s men and women’s swimming and diving teams forego the NAIA national championships and bring home more than the satisfacion of an award. The men and women’s swimming and diving teams continue to bring Olivet their contribution to national level competition and impact through Christ centered athletics. Both the men and women’s swimming and diving teams brought home many new school records, personal bests, and an overall national win.
  • Quotation Lead
    • “Our greatest team strengths are our hard work, our love, and our passion. The thing that stands out the most is our love and sportsmanship. We know we are the best and we perform that way, but we are humble”, said junior swimmer Austen Marshall.

Mini Multimedia Story Reflection

My most recent project that I have completed for my multimedia storytelling class was to create a mini multimedia story package. During this process I had learned quite a lot about multimedia, storytelling, and the importance of collaboration within a diverse team of communication majors.

My team created a mini multimedia package called Life After Olivet. We wanted to reach an audience of current and future Olivet students. Our main purpose behind creating this specific package was to highlight the importance of one’s college years at Olivet Nazarene University and what to expect upon graduation. During this process we began to work very well with each other from the start. We all have different strengths in our group and we were able to contribute to our overall goal very well because of that. We had two multimedia majors and two public relations majors.

One takeaway that we learned was understanding the importance of not being afraid of trying new things. Half of our team members were already very knowledgeable in the editing and technical side of multimedia. The other half of our team was very trained in the brand development and audience outreach side of communications. Both sides of the team had to learn how to navigate a new site, create attractive content, and develop relationships with recent ONU alumni to help polish off our final product.

One highlighted area of interested that we all were very passionate about was making sure that we had recorded interviews with ONU alumni that were impacted through the university. One difficulty that we came across was the obstacle of distance. We all had significant people that we wanted to interview but distance of current living situations made this a bit difficult. We were able to find an application that let us record Skype interviews online to use for our project. This was such a helpful tool. However, by the time we were able to navigate it well we did not have enough time for the best editing. For future improvement on our final multimedia package, I think it would be best to keep in mind exactly how an application works and how to navigate it ahead of time before we apply it. Overall I am beyond satisfied with my group and the work that they all have done with Life After Olivet.